A Spirited Homage to Motorsports
Borchetta Bourbon is a limited-edition spirit with a unique bottle and packaging design commemorating Nashville’s 1911 inaugural Indy-style car race. Borchetta Bourbon debuted at the inaugural Big Machine Music City Grand Prix in Nashville in August 2021.
This brand and product were designed with the collector in mind. The display case style box features a photo from one of the earliest known open-wheel races held at the Tennessee State Fairgrounds Speedway in 1911. The bottle resembles a race trophy with a replica of the winning car from the first-ever 500-mile automobile race held at the Indianapolis Motor Speedway that same year, the Marmon Wasp, adorning the top.
“Start your engines”
Client
Big Machine Distillery
Big Machine Distillery
My Role
John BarleyCorn: (x2) Double Gold Awards
American Craft Spirit Award: Gold
Brand Development, Design, Art Direction
AwardsJohn BarleyCorn: (x2) Double Gold Awards
American Craft Spirit Award: Gold
Recorded Podcasts
Published Articles
Nashville Business Journal
Big Machine Distillery debuts limited edition bourbon ahead of Music City Grand Prix
Big Machine Distillery debuts limited edition bourbon ahead of Music City Grand Prix
NAPCO USA
Borchetta Bourbon Box
Borchetta Bourbon Box